Strategi Pemasaran Berbasis Hubungan Pada Tingkat Kepuasan Dan Tingkat Kesetiaan Pelanggan

Authors

  • Mohamad Sohir
  • Muti Mufaati

DOI:

https://doi.org/10.61132/apke.v1i1.14

Keywords:

Marketing Strategy, Customer Satisfaction, Customer Loyalty

Abstract

This research aims to investigate the influence of relationship-based marketing strategies on customer satisfaction and loyalty levels. Through a quantitative analysis approach, this research examines the relationship between marketing practices that emphasize interaction and engagement with customers and their impact on customer perceptions of satisfaction and loyalty. It is hoped that the findings from this research will provide useful insights for marketing practitioners in developing more effective strategies for maintaining and increasing customer loyalty.

 

 

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Published

2024-02-21

How to Cite

Mohamad Sohir, & Muti Mufaati. (2024). Strategi Pemasaran Berbasis Hubungan Pada Tingkat Kepuasan Dan Tingkat Kesetiaan Pelanggan. Akuntansi Pajak Dan Kebijakan Ekonomi Digital, 1(1), 01–07. https://doi.org/10.61132/apke.v1i1.14