Efek Pengiklanan Di Platform Media Sosial

Authors

  • Febriyana Putri
  • Nyoman Widhi

DOI:

https://doi.org/10.61132/eksap.v1i1.6

Keywords:

Advertising, Social Media, Marketing Strategy.

Abstract

This research aims to investigate the effects of advertising on social media platforms on consumer behavior, especially in the context of the desire to repurchase. The research method used is an online survey involving respondents who actively use social media and are often exposed to advertising on these platforms. The results of data analysis show that advertising on social media platforms has a significant impact on consumers' desire to make repeat purchases. The implications of these findings are presented to assist marketing practitioners in optimizing advertising strategies on social media platforms.

 

 

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Published

2024-02-21

How to Cite

Febriyana Putri, & Nyoman Widhi. (2024). Efek Pengiklanan Di Platform Media Sosial. Ekonomi Keuangan Syariah Dan Akuntansi Pajak, 1(1), 01–11. https://doi.org/10.61132/eksap.v1i1.6