Ahmad Fahmi, Usep Suhud, & Rizka Zakiah. (2025). Analisis Pengaruh Content Marketing, Brand Image, E-Wom, dan Customer Engagement terhadap Purchase Intention Parfum Lokal di Jakarta. Jurnal Ilmiah Ekonomi, Akuntansi, Dan Pajak, 2(2), 173–189. https://doi.org/10.61132/jieap.v2i2.1062