Masa Depan Manajemen Strategi Bisnis Berbasis AI

Afrizal Miradji; Rayhan Kanza Albani; Lizaristi Berliana Putri; Galang Trian Saputra

doi:10.61132/keat.v2i2.1270

Authors

Afrizal Miradji Universitas PGRI Adi Buana
Rayhan Kanza Albani Universitas PGRI Adi Buana
Lizaristi Berliana Putri Universitas PGRI Adi Buana
Galang Trian Saputra Universitas PGRI Adi Buana

DOI:

https://doi.org/10.61132/keat.v2i2.1270

Keywords:

Artificial Intelligence, Business Strategy, Decision-making

Abstract

Artificial Intelligence (AI) is quickly becoming a game changer in the way businesses build and manage their strategies. This article explores how AI is helping organizations make faster and smarter decisions, streamline operations, and spark innovation across various industries. With the ability to process massive amounts of data, AI tools can uncover valuable insights about market trends and customer behavior, allowing companies to respond more accurately and stay ahead of the competition. From machine learning and generative AI to natural language processing and digital twins, these technologies are transforming everything from internal workflows to how businesses connect with customers. The article also offers a practical roadmap for adopting AI in a business setting, covering steps like evaluating readiness, running pilot projects, and measuring success through return on investment (ROI). It emphasizes the need for strong data infrastructure, skilled teams, and a culture that supports innovation and data-driven thinking. Challenges such as algorithmic bias, data privacy, and internal resistance to change are also addressed. Real-world examples from banking, retail, and manufacturing show how AI can deliver real impact improving efficiency, increasing customer satisfaction, and driving business growth. Ultimately, embracing AI isn’t just about keeping up with technology it’s about shaping the future of smart, strategic, and ethical business.

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