Taktik Pemasaran Yang Diterapkan Oleh Restoran Black Canyon Coffee Dalam Mempromosikan Produknya

Authors

  • Dewi Pertiwi

DOI:

https://doi.org/10.61132/keat.v1i1.7

Keywords:

Marketing Tactics, Black Canyon Coffee, Restaurant

Abstract

This research discusses the marketing tactics implemented by the Black Canyon Coffee Restaurant in promoting its products. This restaurant has succeeded in building a strong brand image in the food and beverage market with unique and innovative marketing strategies. Through a holistic approach, Black Canyon Coffee combines various marketing elements, such as digital marketing, event promotions, and collaboration strategies, to increase visibility and consumer attraction. This research uses a qualitative approach with in-depth interviews and content analysis to gain an in-depth understanding of the marketing strategies implemented by this restaurant. The research results show that Black Canyon Coffee has succeeded in integrating various marketing tactics to achieve success in marketing its products, while also understanding consumer needs and preferences well.

References

Assael, Henry, (1992), Consumer Behavior and marketing Action, Kent Publishing, Boston.

Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel. (2001). Pemasaran. Edisi Pertama, Salemba Empat, Jakarta. dan Pengendalian FE. Universitas Indonesia. Jakarta.

David, Fred R, (2006). Manajemen Strategi, Buku 1, Edisi kesepuluh, Salemba Empat: Jakarta.

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Published

2024-02-21

How to Cite

Dewi Pertiwi. (2024). Taktik Pemasaran Yang Diterapkan Oleh Restoran Black Canyon Coffee Dalam Mempromosikan Produknya. Kajian Ekonomi Dan Akuntansi Terapan, 1(1), 01–10. https://doi.org/10.61132/keat.v1i1.7