Pengaruh Faktor Kemudahan Penggunaan dan Tingkat Keamanan Terhadap Perilaku Doom Spending pada Pengguna Shopee Paylater di Kalangan Mahasiswa

Authors

  • Aisya Aswari Universitas Duta Bangsa Surakarta
  • Novemy Triyandari Universitas Duta Bangsa Surakarta
  • Erna Chotidjah Suhatmi Universitas Duta Bangsa Surakarta

DOI:

https://doi.org/10.61132/apke.v2i3.1356

Keywords:

doom spending, ease of use, security

Abstract

Digital resolution has accelerated fundamental transformations in the retail and financial sectors, which has implications for significant changes in public consumption. E-commerce platforms now provide a diversification of payment methods to optimize the consumer experience, including the implementation of a delayed payment system (paylater). This study aims to analyze the influence of ease of use and perceived security on doom spending behavior among college students using Shopee PayLater. This study adopted a quantitative approach using a survey design as the research method. The data collection process was carried out through a questionnaire instrument distributed to 100 student respondents selected using a purposive sampling technique. Data analysis was conducted using various statistical techniques including instrument validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using SPSS version 25 software. Partially, the ease of use variable did not show a significant influence on student doom spending behavior. Conversely, the security variable showed a significant positive influence on doom spending tendencies among college students using the Shopee PayLater service. When analyzed simultaneously, both the ease of use and security variables showed a positive and significant influence on doom spending behavior of Shopee PayLater users.

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Published

2025-07-16

How to Cite

Aisya Aswari, Novemy Triyandari, & Erna Chotidjah Suhatmi. (2025). Pengaruh Faktor Kemudahan Penggunaan dan Tingkat Keamanan Terhadap Perilaku Doom Spending pada Pengguna Shopee Paylater di Kalangan Mahasiswa . Akuntansi Pajak Dan Kebijakan Ekonomi Digital, 2(3), 78–91. https://doi.org/10.61132/apke.v2i3.1356