Analisis Determinan Preferensi Pengunjung pada Objek Gunung Tanggamus: Pendekatan Choice Modelling

Yahya Putra Bungsu Surahman; Zulfa Emalia

doi:10.61132/jeap.v3i3.2481

Authors

Yahya Putra Bungsu Surahman Universitas Lampung
Zulfa Emalia Universitas Lampung

DOI:

https://doi.org/10.61132/jeap.v3i3.2481

Keywords:

Choice Modelling, Conservation Ecotourism, Economic Valuation, Logistic Regression, Visitor Preferences

Abstract

The increasing trend of climbing activities at Mount Tanggamus presents economic opportunities and ecological threats to the protected forest. This study aims to analyze visitor preferences for conservation-based ecotourism management scenarios and estimate the impact of travel costs, income, education level, area conditions, and climbing tracks on these decisions. Applying a Choice Modelling (CM) approach, primary data were collected via questionnaires from 140 respondents using incidental sampling. Data analysis utilized Binary Logistic Regression to predict the probability of respondents choosing to maintain existing conditions or approve improvement scenarios. The findings reveal that all attributes significantly influence visitor preferences simultaneously. Partially, area conditions and climbing tracks exert a positive and significant effect, whereas entrance costs have a negative impact. Sociodemographic variables (income and education) are insignificant. The probability of choosing the improvement scenario is 71.5%, indicating a high willingness to pay for nature conservation. The implication suggests management must prioritize retribution funds for track and sanitation improvements before adjusting entrance fees.

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