Pengaruh Sikap, Harga dan Kualitas Produk terhadap Minat beli Dodol Nanas Sebagai Komoditas Unggulan Kabupaten Mempawah

Yuni Firanyanti; Edy Suchmawan; Didik Didik; Marhamah Marhamah; Siti Romlah

doi:10.61132/jieap.v2i4.1834

Authors

Yuni Firanyanti Universitas Nahdlatul Ulama Kalimantan Barat
Edy Suchmawan Universitas Nahdlatul Ulama Kalimantan Barat
Didik Didik Universitas Nahdlatul Ulama Kalimantan Barat
Marhamah Marhamah Universitas Nahdlatul Ulama Kalimantan Barat
Siti Romlah Universitas Nahdlatul Ulama Kalimantan Barat

DOI:

https://doi.org/10.61132/jieap.v2i4.1834

Keywords:

Buying Interest, Consumer Attitudes, Pineapple, Product Pricing, Product Quality

Abstract

This study aims to determine the influence of attitudes on the interest in buying pineapple dodol as a superior commodity in Galang Village, Sungai Pinyuh District, to determine the effect of price on the interest in buying pineapple dodol as a superior commodity in Galang Village, Sungai Pinyuh District, and to determine the effect of quality on the interest in buying pineapple dodol as a superior commodity in Galang Village, Sungai Pinyuh District. This study uses a quantitative research method. The population in this study were pineapple dodol consumers in Galang Village, Sungai Pinyuh District with a population of 4000 and a sample of 98 respondents. The sampling method used a purposive sampling technique with data collection techniques using a questionnaire. Data analysis in this study includes descriptive statistical analysis test, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test and coefficient of determination test, T test, F test with IBM SPSS 25 tools. The results of the T Test can be concluded that Attitude has a significant effect on purchasing interest, Price has a significant effect on purchasing interest, Product quality has a significant effect on purchasing interest, The results of the F Test analysis can be concluded that the variables of attitude, price and product quality simultaneously influence the purchasing interest of Pineapple dodol as a superior commodity in Galang Village, Sungai Pinyuh District.

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