Strategi dan Analisis PT indofood dalam Menghadapi Persaingan Industri

Authors

  • Abdurrahman Abdurrahman Universitas Islam Negeri Prof. Kiai Haji Saifuddin Zuhri
  • Dwi Nur Zahara Universitas Islam Negeri Prof. Kiai Haji Saifuddin Zuhri
  • Aryo Seno Khusnul R Universitas Islam Negeri Prof. Kiai Haji Saifuddin Zuhri
  • Titi Salma Universitas Islam Negeri Prof. Kiai Haji Saifuddin Zuhri
  • Naerul Edwin Kiky Aprianto Universitas Islam Negeri Prof. Kiai Haji Saifuddin Zuhri

DOI:

https://doi.org/10.61132/jieap.v1i4.677

Keywords:

Strategy Analysis, Industry Competition, PT Indofood Sukses Makmur tbk

Abstract

In the era of globalization, companies are increasingly competitive and are required to have a good business strategy so that companies can remain competitive and develop. Innovation and improving product quality are needed by companies in the face of increasingly fierce competition. Strategy is an important thing in a business. To achieve its goals or objectives effectively and efficiently, the company must be able to deal with any problems or obstacles that arise. The focus of this research refers to PT Indofood Sukses Makmur Tbk. The purpose of this study is to discuss the strategy and analysis of PT Indofood in facing industry competition. The research method used is descriptive qualitative to analyze the competitive strategy used by PT Indofood. Data collection using literature review related to this research. The results of the discussion show that PT Indofood implements various strategies, such as product diversification, increasing operational efficiency, and market expansion through international market penetration. The main finding of this study is the success of PT Indofood in utilizing its competitive advantage to compete in the global market.

Downloads

Download data is not yet available.

References

Aisyah, N. (2023). PT Indofood sukses Makmur Tbk dalam Menerapkan Manajemen Perubahan dan Menghadapi Persaingan Era Society 5.0. Researchgate.

Arianti, Y. S., & Harinta, Y. W. (2022). Analisis Lima Kekuatan Porter Pada Pengembangan Agribisnis Kedelai (Studi Kasus : Di Kecamatan Pracimantoro Kabupaten Wonogiri). AGRISAINTIFIKA: Jurnal Ilmu-Ilmu Pertanian, 6(2), 104. https://doi.org/10.32585/ags.v6i2.3365

Candra, S. (2013). Aplikasi Model Lima Kekuatan Porter pada Restoran Drupadi. Binus Business Review, 4(1), 398–404. https://doi.org/10.21512/bbr.v4i1.1387

Hidayatillah nur. (2024). Strategi Persaingan Industri Dan Peran Kekuatan Pasar Terhadap Pertumbuhan Ekonomi. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(2), 12–22. https://doi.org/10.59246/muqaddimah.v2i2.678

Hintoro, S., & Fritz Wijaya, A. (2021). Analisis Strategi Bersaing Pada Biznet Branch Salatiga Menggunakan Porter’S Five Forces. Jurnal Ekonomi Manajemen Sistem Informasi, 2(6), 729–738. https://doi.org/10.31933/jemsi.v2i6.613

Indoagri. (2010). Increasing Our Diversity Enhancing Our Growth. Retrieved from Increasing Our Diversity Enhancing Our Growth: https://investor.indofoodagri.com/misc/ar2010.pdf

Indriastuti, H. (2002). Manajemen Strategi 4.0. In Erlangga. Jakarta. http://repo.iain-tulungagung.ac.id/11234/5/BAB II.pdf

Jaesa, N. S. (2020). Analisis Implementasi Strategi Manajemen dan Dampaknya Terhadap Kierja perusahaan : Studi Kasus PT Indofood CBP Sukses Makmur TBK Industri FMCG Indonesia. 1(2), 45–53.

Kolanus, J. A., Lapian, S. L. H. V. J., & Poluan, J. G. (2024). Evaluasi Strategi Pemasaran Pt. Indofood Sukses Makmur Tbk Sulawesi Utara Terhadap Produk Unggulan Perusahaan (Indomie) Menggunakan Metode Swot. Jurnal EMBA , 12(No. 1), 860–867. https://ejournal.unsrat.ac.id/index.php/emba/article/view/54491%0Ahttps://ejournal.unsrat.ac.id/index.php/emba/article/download/54491/45851

Kumbara, A. (2020). Strategi Management Nalisis Swot Pada Lucky Textile Group Dalam Menghadapi Persaingan Indistri Textile. Ekonomi Dana Manajemen Sistem Informasi, 1(Mei), 60–69. https://doi.org/10.31933/JEMSI

Kurdhi, N. A. (2023). Teori Ekonomi Industri. Bandung: WIDINA MEDIA UTAMA.

Kurniawan Saputra Sulaeman, A. S. (2024). ANALISIS PENERAPAN STRATEGI PEMASARAN DALAM RANGKA PENINGKATAN PENJUALAN PADA PT. INDOFOOD . Southeast Asia Journal of Business,Accounting, and Entrepreneurship, 4.

Marcel. (2011). TI Sebagai Enabler Dari 5 Forces Porter Dan Blue Ocean Strategy (Studi Kasus: Dell Dengan Rivalry Among Existing Competitor). Fakultas Teknik Dan Ilmu Komputer, 11(2), 309 dan 312. https://media.neliti.com/media/publications/97135-ID-ti-sebagai-enabler-dari-5-forces-porter.pdf

Patricia, Angelina, C., Stella, Selli, & Neka, A. (2023). Analisis Lima kekuatan Model Kompetisi dan Strategi Restrukturisasi pada PT. Indofood CBP. Jurnal Mirai Management, 8(2), 162–169.

Porter. (1995). Keunggulan Kompetitif: Menciptakan dan Mempertahankan Kinerja Unggul. Kebebasan Media.

Rombe, E., & Parinsi, W. K. (2023). Analisis Strategi Pemasaran Internasional Pada Pt Indofood Cbp Sukses Makmur Tbk ( Icbp ). Sibatik Journal, 2(6), 1885–1890. https://publish.ojs-indonesia.com/index.php/SIBATIK

Rumkholikpah, T. S. (2022). Membangun Strategi Bersaing dengan Analisis Five Forces Pada Usaha Bungas Wedang Dayak (Vol. 9).

Sulaeman, K. S., Sahrir, A. S. P., Hasvian, M., Hatta, F. I., & Suharti. (2024). Analisis Penerapan Strategi Pemasaran Dalam Rangka Peningkatan Penjualan Pada PT. Indofood. Southeast Asia Journal of Business, Accounting, and Entrepreneurship, 2(1), 1–7. https://dailymakassar.id/ejournal/index.php/sains/article/view/15/39

Tristiyanto, Refiasari, D., & Hijriani, A. (2019). Analisis Lima Kekuatan Porter pada Marketplace Pakan Ternak dan Produk Hasil Ternak (Studi Kasus: ePakan). Jurnal Fmipa, 5, 1–8. https://jurnal.fmipa.unila.ac.id/snsmap/article/view/2456

Wahyuningsih, E. S., Sagala, D. M., Rahmadani, Y., Arifah, A., & Sari, D. P. P. (2021). Analisis Strategi Pengembangan Bisnis Pada Masa Pandemi (Studi PT Indofood Sukses Makmur). Jurnal Pendidikan Tambusai, 5(2), 3057–3065. https://jptam.org/index.php/jptam/article/view/1341

Downloads

Published

2024-12-14

How to Cite

Abdurrahman Abdurrahman, Dwi Nur Zahara, Aryo Seno Khusnul R, Titi Salma, & Naerul Edwin Kiky Aprianto. (2024). Strategi dan Analisis PT indofood dalam Menghadapi Persaingan Industri. Jurnal Ilmiah Ekonomi, Akuntansi, Dan Pajak, 1(4), 232–241. https://doi.org/10.61132/jieap.v1i4.677

Issue

Vol. 1 No. 4 (2024): Desember : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)

Section

Articles

License

Copyright (c) 2024 Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.