Optimalisasi Sistem Sertifikasi Halal Indonesia Untuk Mendukung Standar Internasional dan Kepuasan Konsumen Global

Alfiana Yustia; Ahmad Sidiq; Dicko Syah Purnama Putra; Muhammad Ersya Faraby; Hawa Gazani

doi:10.61132/jiesa.v3i1.1910

Authors

Alfiana Yustia Universitas Trunojoyo Madura
Ahmad Sidiq Universitas Trunojoyo Madura
Dicko Syah Purnama Putra Universitas Trunojoyo Madura
Muhammad Ersya Faraby Universitas Trunojoyo Madura
Hawa Gazani Universitas Trunojoyo Madura

DOI:

https://doi.org/10.61132/jiesa.v3i1.1910

Keywords:

Indonesian halal certification, International halal standards, Consumer trust and satisfaction, Digitalization of halal certification, Global competitiveness of the halal industry

Abstract

This study discusses the effectiveness of Indonesia's halal certification system in supporting international standards and increasing global consumer satisfaction. The study uses a descriptive qualitative method with a case study approach to analyze the implementation of the national halal certification system. The results show that the halal certification system has strengthened legal protection and consumer confidence in halal products through synergy between BPJPH, MUI, and LPH. However, there are still challenges in harmonizing halal standards between countries and increasing the recognition of Indonesian certification at the global level. The digitization of the certification process and integration with international standards are considered important to accelerate services and enhance the credibility of the national system. This study recommends strengthening collaboration among stakeholders, international halal diplomacy, and technology-based system innovation so that Indonesia can compete globally and play a role as a world halal certification center

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