Pengaruh Lokasi Dan Promosi Terhadap Minat Menjadi Nasabah Bank Syariah Pada Masyarakat Kelurahan Kenali Besar Kecamatan Alam Barajo

Abstract

This research aims to find out and analyze the influence of location and promotion on interest in becoming a sharia bank customer in the people of the Kenali Besar sub-district, Alam Barajo sub-district. The methods used in this research are quantitative methods and data analysis methods. This sampling method uses the Isaac & Michael formula to obtain a sample of 260 respondents from the people of the Recognize Subdistrict community by distributing a Likert scale questionnaire. The research results show that the location variable has a positive and significant influence on interest in becoming a sharia bank customer. Based on the t test, it is known that the calculated t value is 8.364, while the t table value is 1.969, indicating that 8.364 > 1.969, and the significance level is 0.001 < 0.05, which means that Ha1 is accepted and Ho1 is rejected. Promotion does not have a positive and significant influence on interest in becoming a sharia bank customer. This can be seen based on the results of the t test that the calculated t value is 0.801, while the t table value is 1.969, indicating that 0.801 < 1.969 with a significance value of 0.424 > 0.05, which means that Ha2 is rejected and Ho2 is accepted. Location (X1) and promotion (X2) together have a significant effect on interest in becoming a sharia bank customer (Y). This can be seen from the significance value for location and promotion which is 0.001 < 0.05 and the calculated f value > f table ( 35,406 >3.87). So it can be concluded that Ha is accepted and Ho is rejected. And in the results of the Adjusted R Square (coefficient of determination) the value is 0.692 or 69.2%. This shows that the influence of the independent variables (X1) and (X2) on (Y) has an influence of 69.2% and the remaining 30.8% is influenced by other variables outside this research.