Peran Design Thinking dalam Meningkatkan Kepribadian Kreatif dan Etis melalui Soft Skill serta Branding Digital

Diana Zumrotus Sa’adah; Egi Sri Lestari; Anindya Cahya Putri; Elvina Triya Rahmahnusiya; Muhammad Yusuf Mahmudi; Sulthan Muhammad Alfaris

doi:10.61132/jbep.v2i3.1633

Authors

Diana Zumrotus Sa’adah Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Egi Sri Lestari Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Anindya Cahya Putri Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Elvina Triya Rahmahnusiya Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Muhammad Yusuf Mahmudi Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Sulthan Muhammad Alfaris Universitas Islam Negeri Fatmawati Sukarno Bengkulu

DOI:

https://doi.org/10.61132/jbep.v2i3.1633

Keywords:

Creative Personality, Design Thinking, Digital Ethics, Social Media Branding, Soft Skills

Abstract

The development of digital technology has transformed the way humans think, interact, and solve problems in various aspects of life. In this context, design thinking emerges as a creative, empathetic, and innovative mindset centered on human needs to address complex challenges in the digital era. This study aims to analyze the role of design thinking in fostering creative and ethical personalities through the strengthening of soft skills and social media branding and analyze the role of design thinking in developing creative and ethical personalities through strengthening soft skills and social media branding in the digital era. Using a descriptive qualitative approach, this research will explore how the application of design thinking can encourage individuals to think innovatively and responsibly, as well as how social media branding can strengthen self-image and digital ethical values. The research employs a qualitative descriptive approach using literature review methods based on relevant national and international sources. The study's findings indicate that design thinking plays a crucial role in fostering innovative mindsets, empathy, and moral responsibility, which form the foundation for developing a creative personality. Meanwhile, social media branding serves as a means to strengthen self-image, digital ethical values, and personal integrity online.

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