Pengaruh Kualitas Produk Dan Saluran Distribusi Terhadap Keputusan Pembelian Produk Sari Nanas Segar Studi Kasus Konsumen PT Putra Jaya Nanas Desa Sidorejo Kecamatan Ponggok Kabupaten Blitar

Tommy Febriyanto; Diana Ambarwati

doi:10.61132/jbep.v1i2.166

Authors

Tommy Febriyanto Universitas Islam Kadiri
Diana Ambarwati Universitas Islam Kadiri

DOI:

https://doi.org/10.61132/jbep.v1i2.166

Keywords:

Product Quality, Distribution Channels, Purchase Decision

Abstract

This study is to determine the effect of product quality and distribution channels on purchasing decisions at PT Putra Jaya Nanas Blitar. Types of quantitative research. Data collrction techniques primary data and secondary data, the number of samples is 100 responden at PT Putra Jaya Nanas Blitar. The analysis techniques are Validity Test, F Test and Coefficient of Determination Test. The result of multiple linier regression research Y= 4,430 + 0,316X1 + 0,792X2 and the result of the t-test of product quality variables have a significant effect on purchasing decisions. Distribution channels have a significant effect on purchasing decisions the result of the F test obtained the result of Fcount with a significance value of 0,000<0,05.

Downloads

Download data is not yet available.

References

Ambarwati, D. (2016). Analisis kepuasan konsumen terhadap desain kemasan, kualitas rasa, dan merk dagang pada produk makanan minuman Kota Kediri. Jmk, 1(3), 206-222.

Bailia, J. F., Soegoto, A. S., & Loindong, S. S. (2014). Pengaruh kualitas produk, harga, dan lokasi terhadap keputusan konsumen pada warung-warung makan Lamongan di Kota Manado. Jurnal Emba, 2(3), 1768-1780.

Darsono, & Husda, N. E. (2020). The effect of distribution and product quality toward purchasing. Emba, 8(3), 44-53.

Kotler, P., & Armstrong, G. (2016). Prinsip-prinsip pemasaran (Edisi 13, Jilid 1). Jakarta: Erlangga.

Maria, I. (2020). Pengaruh kualitas produk dan saluran distribusi terhadap keputusan pembelian pada PT. Kallista Prima. Retrieved from https://repositori.buddhidharma.ac.id

Tjiptono, F. (2014). Pemasaran jasa – Prinsip, penerapan, dan penelitian. Yogyakarta: Andi Offset.

Tjiptono, F. (2015). Strategi pemasaran (Edisi 4). Yogyakarta: Andi.

Wijaya, S., & Hernati. (2018). Pengaruh promosi dan saluran distribusi terhadap keputusan pembelian sepeda motor pada PT. Capella Dinamik Nusantara Medan. Ekonomi dan Bisnis, 8(2), 69-82.