Analisis Pengaruh Kepercayaan Publik terhadap Adopsi Sistem Digital traceability  dalam Industri Halal : Pendekatan Kuantitatif

Kayla Gunawan; Salsa Nabil Aenur Rokhmah; Fatkhur Rokhman

doi:10.61132/jbep.v3i2.2260

Authors

Kayla Gunawan Universitas Islam Negeri K.H Abdurrahman Wahid Pekalongan
Salsa Nabil Aenur Rokhmah Universitas Islam Negeri K.H Abdurrahman Wahid Pekalongan
Fatkhur Rokhman Universitas Islam Negeri K.H Abdurrahman Wahid Pekalongan

DOI:

https://doi.org/10.61132/jbep.v3i2.2260

Keywords:

Digital Traceability , Halal Industry, Public Trust, Technology Adoption, Transparency

Abstract

This research was designed to explore the extent to which public beliefs influence the implementation of Digital traceability systems in the halal industrial sector. The approach used was quantitative with a survey method, where questionnaires were distributed to 60 respondents who were consumers of halal products in Indonesia. Data were analyzed using simple linear regression via Microsoft Excel. Research findings indicate that public confidence has a positive and significant influence on the adoption of Digital traceability systems, with a regression coefficient of 0.476 and a significance level of 0.000 (<0.05). In addition, the coefficient of determination (R Square) value of 0.219 indicates that public confidence contributes 21.9% to the implementation of the Digital traceability system, while the rest is determined by other factors that were not researched. These findings confirm that public trust is an important element in encouraging acceptance of digital technology, especially in the halal industry which relies heavily on transparency and consumer confidence. Thus, implementing a Digital traceability system that is supported by information openness and easy access to technology can be an effective strategy to strengthen consumer trust while expanding technology adoption.

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