Nilai-Nilai Islam dalam Rantai Produksi dan Pemasaran Online shop Elena Collection
DOI:
https://doi.org/10.61132/jbep.v2i1.791Keywords:
Islamic values, production chain, online marketing, shariaAbstract
This research aims to identify the application of Islamic values in the production and marketing chain of Online Shop Elena Collection, an online shop that sells bags and clothing. The main focus of this research is the application of the principles of honesty, justice, sustainability and Islamic-based promotional ethics. The research method used is descriptive qualitative with interviews, observation and document analysis. The research results show that the Elena Collection has implemented Islamic values, especially in price transparency, use of halal materials, and promotions that comply with sharia. However, challenges remain, such as ensuring halal supply chains and balancing market demands with sharia principles.
Downloads
References
Al-Ghazali. (1993). Ihya Ulumuddin (H. Ismail Yakub, Trans.). Toha Putra.
An-Nawawi, I. (2018). Konsep etika dalam ekonomi Islam. Pustaka Al-Kautsar.
Antonio, M. S. (2001). Bank syariah: Dari teori ke praktik. Gema Insani Press.
Antonio, M. S. (2012). Islamic economic principles: Insights from the Quran and Hadith. Tazkia Publishing.
Arifin, Z., Rahmat, H., & Sudrajat, A. (2022). Etika bisnis Islam: Teori dan implementasi dalam pemasaran. Pustaka Amanah.
Hassan, A., & Harahap, S. S. (2010). Islamic marketing: Theory and practice. International Islamic University Malaysia Press.
Hidayat, R., & Supriyadi, L. (2020). Etika Islam dalam digital marketing. Jurnal Ekonomi dan Bisnis Syariah, 14(4), 88–99.
Huda, N., & Nasution, M. E. (2008). Investasi pada pasar modal syariah. Kencana.
Karim, A. A. (2011). Ekonomi mikro Islami. Rajawali Press.
Kartajaya, H., & Sula, M. S. (2006). Syariah marketing. Mizan.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Marzuki. (2019). Teori dan praktik komunikasi massa. Nusantara.
Qardhawi, Y. (1995). Norma dan etika ekonomi Islam. Gema Insani Press.
Qardhawi, Y. (2019). Etika bisnis dalam perspektif Islam. Penerbit Mitra Ilmu.
Rahman, A., & Nur, S. (2021). Prinsip kejujuran dan keadilan dalam pemasaran digital: Perspektif Islam. Jurnal Ekonomi Syariah, 9(3), 101–115.
Ridwan, M. (2020). Nilai-nilai Islam dalam praktik pemasaran: Studi pada pelaku UMKM. Jurnal Studi Ekonomi Syariah, 12(1), 33–45.
Sari, D., & Ronaldo, Y. (2024). Strategi digital marketing berbasis nilai Islam. Al-Fatih Press.
Siddiqi, M. N. (2006). Shariah economic thought and theories. Islamic Research Institute.
Tamamudin. (2014). Pengantar komunikasi massa: Teori dan aplikasi. Alfabeta.
Zulfa, F., Hasanah, R., & Maulana, M. (2023). Penerapan nilai-nilai Islam dalam strategi digital marketing. Jurnal Ekonomi Islam Indonesia, 15(2), 45–58.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Bisnis, Ekonomi Syariah, dan Pajak
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
