Pengaruh Tingkat Pendidikan dan Motivasi Terhadap Kesadaran Membayar Retribusi Parkir

(Studi Kasus pada Pasar Tingkat Maumere, Kab Sikka, Nusa Tenggara Timur)

Abstract

This research  aimed  to  investigate  the  impact  of education  level  and  motivation  on awareness  of paying parking  fees  in the  Pasar Tingkat Maumere parking  area, Sikka Regency, East  Nusa   Tenggara.The  research  population  comprised  users  of  patking services,including  both  two-wheeled  and  four-wheeled  vehicles,in  the  Pasar  Tingkat Maumere  parking   area. The   research   employed   a   quantitative   research   approach, employing  the  survey  method. The  scope  of  the  research  included  two  independent variables (educational level  and motivation) and one  dependent variable  (awareness  of paying parking fees).The data sources consisted of both primary and secondary data.The data was collected by distributing 67 random sampling questionnaires.The data analysis technique used included descriptive statistics,multiple linear regression,data quality test, classical assumption test,and hypothesis test. The results of the research indicated that (1) Educational Level affected Awareness of Paying Parking Fees, (2)Motivation affected Awareness of Paying Parking Fees, and (3)both Education Level and Motivation had a simultaneous effect on Awareness of Paying Parking Fees.